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Strategic planning may even help you anticipate unfavorable eventualities before they occur and take precautions to keep away from them. You can keep up with market developments and keep away from widespread trade ache factors. It serves as a roadmap that defines the path an organization must journey, and that helps leaders put together for potential roadblocks.

Take the case of a young MIT engineering graduate who appeared at an MIT Enterprise Forum session with written schematics for the development of semiconductor-equipment manufacturing. He had documented curiosity by several producers and was on the lookout for cash to finish growth and begin production. At one extreme is a single entrepreneur with an unproven concept.

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Successful companies create customer worth by solving problems. In our rental instance, one problem is cycling lovers who don’t–or can’t–travel with bikes. Another problem is casual cyclists who can’t–or choose not …

The Forum aims to bring out research that explores interactivity and interdependences in business relationships and their implications for marketing administration, business development and for society at large. An necessary objective is to provide relevant analytical coaching in the latest strategic, managerial and industrial developments in Marketing each the personal and non-private sectors. We look at marketing at local, nationwide and international ranges growing abilities in strategic analysis, problem-solving and determination making.

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