Strategic planning can also refer to regulate mechanisms used to implement the strategy once it’s determined. In other phrases, strategic planning occurs across the strategy formation course of. The idea of alternative was a unique perspective on strategy, as the Seventies paradigm was the pursuit of market share influenced by the expertise curve.
Resources might embrace, for instance, existing production capacity and the infrastructure to assist it, or existing service supply capabilities. Resources might also embrace access to capital, or sufficient working capital for product research and growth, advertising programs, or infrastructure upgrades. Vulnerabilities would possibly embody particular weaknesses, inabilities, or ongoing problems. The firm might be battling cash circulate issues and a shortage of working capital. Or, it could function with a high-leverage capital structure—making it susceptible to business slowdowns or other adjustments within the economic system.
- Pricing should be set within the context of the broader market —